AM Artist worked with Glulab and Maize on the installation of the immersive room The Sinuous Overture for the Tokyo and Seoul events celebrating 75 years of Bulgari’s Serpenti collection.
The interactive room is made of mirrors, 12 LCD screens, a 16-channel audio system and a scenographic nod to the shapes of the “Serpenti” jewels. Some elements of the set are touch-sensitive and trigger the system’s interactive mechanisms. The jewels are displayed in all their refined detail through macroscopic representations. The audio, derived from the main track of the Serpenti 75 campaign, focuses on the concept of “immersion”, using spatialised rhythms and melodic elements to create an engaging soundscape. Meanwhile the room, focused on flexibility, completes the immersive feeling and the almost organic response of the place to the user’s interaction, through soft, sinuous interactive structures.
The project won 3 BEA 2023 awards: 1st place “best execution”, 1st place “road show”, 2nd place “celebration/anniversary”.
Bulgari Tokyo and Bulgari Seoul. Photos from the Maize website.
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